Safeword
Experiential Design
Art Direction
Event Production
SAFEWORD
I was approached to create an immersive art installation for a brand launch event at Silver Factory in Brooklyn. Safeword’s goal is to create visual-first experience in response to the saturated landscape of DJ-centric promotion in the NY party scene.
photo: Joe DaJour
The architecture of the space provided an opportunity to bend the viewer’s perception of space with simple materials and a low budget. With the half-levels divided by a metal grate, I decided to place the viewer at the top of a seemingly long drop lined with visuals synced to music
